Beer Monopoly





  International Reports







Posted April 2008

Nigeria - Wake up, Sleeping Beauty

Beer and strife in Nigeria│How to give a brewery a new lease on life that has been dormant for a decade? You can brush up your Brothers Grimm fairy tales or bring in Brewtech from Hamburg. After several failed attempts to find a foreign knight in shining white armour to part the bush and kiss Port Harcourt’s Pabod brewery awake, the Rivers State government and Germany’s management and technical consultancy Brewtech have done it themselves. Unfortunately, only days before their Grand beer was to hit the market, Heineken stopped them in their tracks with an injunction. Blame it on Nigeria? No, call it competition the rough way.   Read on


Cameroon - The bridge the Germans built

European advertising experts will probably find much at fault with Isenbeck’s billboard poster: too busy, too folksy and too heavy-handed in its allusion. A beer that is serious, durable and safe like a weather-beaten bridge that was built by a former colonial ruler. Oh yeah. But remember: This is Cameroon. And somehow this advertisement seems to do the trick. Cameroonians like the ad and they like the beer. Which is just as well as Isenbeck’s German owner, Warsteiner, is only now recovering from a “joint-adventure” with a local partner which brought the Isenbeck brewery almost to collapse three years ago. But as the advertisement says: “trust the Germans!” Indeed. They don’t give up all that easily.          Read on


Ethiopia - St George fighting the dragon

What used to be a shared monopoly is quickly, albeit stumblingly, turning into a highly competitive beer market. As the gap between Castel’s St George brewery and his state-owned rivals begins to widen, Ethiopia’s government-controlled breweries face the danger of falling behind.                 Read on


Caribbean - No Easy-Jet set …

Giorgio Armani has one, Sir Eric Clapton too and even Jean-Paul Belmondo. A holiday home on the Caribbean island of Antigua, that is. For pop nobility, life seems to be an endless row of boats, planes and beautiful women. Life is dedicated to pleasure, one long group holiday that dot-to-dots its way across the Med in the summer and the Caribbean in the winter, with in between breathers at some Harley Street beauty clinic or some chill-out facility for the narcotically-inclined (ahem) in the Arizonan desert.    Read on


Megacities - The New Jerusalem

A young man leaving his village in west Java for the bustle und hustle of Jakarta, a woman giving birth in the Lagos slum of Makoko, a farmer moving his family into one of Rio de Janeiro’s favelas: No one will have registered the exact event and welcomed the new city dweller with a bunch of flowers. Yet it marked the beginning of a new era in the history of humankind. For the first time ever, the urban population of the earth has outnumbered the rural.           Read on


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