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On our own behalf – The Beer Monopoly on the Forbes List „Best Booze Books of 2017“

We are speechless. Surprised. Humbled. Incredibly grateful. Our book The Beer Monopoly appears on this year`s Forbes List "Best Booze Books". No, no, it`s not the Forbes Rich List. Fat chance of us ever getting on to that one. The list was compiled by Tara Nurin and can be found here >>


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Posted October 2019

Germany – Brewers Erdinger, Schneider and Maisel launch „Noble Maturation“ seal

Never underestimate consumers‘ ignorance. In an effort to highlight wheat beer’s craft credentials, three well-known beer industry personalities have launched a seal. On 20 September 2019, the owners of breweries Schneider Weisse, Erdinger and Maisel, Georg Schneider, Werner Brombach, and Jeff Maisel, announced that they have agreed to put a seal on their packaging which extols the virtues of wheat beer’s maturation process. Read on


Germany – Bitburger buys into craft beer distributor Brausturm

Take it as an indication that selling craft beer continues to be a tall order. The specialist craft beer distributor Brausturm (“Brew Storm”) from Hamburg has sold a 30 percent stake to brewer Bitburger for EUR 1.15 million in what observers have called a rescue mission. The transaction was reported on 10 September 2019 – only days after the Munich craft brewer Crew Republic had announced that it had sold a 20 percent stake to AB-InBev.

Although Germany’s number of breweries has risen by 200 since 2014 to reach over 1530 in 2018, it is still impossible to say how many qualify as craft brewers. For example: shall we include the more than 800 breweries which have an annual output of less than 1,000 hl? Or shall we generously count all of those that produce less than 10,000 hl annually? It would not make much of a difference in terms of market share. It would still be under 2 percent. Read on


Belgium – AB-InBev pays down some debt

As the IPO of its unit Budweiser Asia has flushed in some USD 5 billion in cash, AB-InBev wasted no time and decided to reduce its debt load. According to the website seekingalpha.com, the brewer has exercised an option to redeem in full three outstanding notes, issued by itself and subsidiaries. This was reported on 30 September 2019. The total amount being redeemed is USD 4.88 billion. That is USD 2.97 billion worth of US notes and EUR 1.75 billion worth of European notes. Read on


South Africa – AB-InBev closes SAB’s World of Beer museum

South Africa – It’s a shame. SAB’s World of Beer museum is no more. Opened in Johannesburg in 1994, its last tour was conducted on 30 September 2019. For 25 years, the World of Beer museum has allowed visitors to learn about brewing and its history in South Africa. When former South African President, the late Nelson Mandela, officially opened the centre in 1994, he delivered a memorable speech that summed up the importance of the SAB World of Beer. Read on


USA – Craft brewers contribute USD 79 billion to economy

The Brewers Association (BA) estimates that small and independent craft brewers contributed USD 79.1 billion to the U.S. economy in 2018, which is roughly 0.4 percent of gross domestic product. The 2018 numbers, which were released on 25 September 2019, mark a 4 percent increase from 2017, highlighting the industry’s steady performance across the country. Read on


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