Posted January 2009
I have seen the world end. Ten
times, twenty times. At least. I have seen New York being
flooded, the globe freezing over, Europe turned into a desert
and fire raining from the skies.
It was moving each time. And
noisy too. A lot of wrooms, ka-booms, bangs. Afterwards my
husband and I used to go for a beer.
If you have survived killer
viruses, alien monsters, and undead-zombies, all out to destroy
the world as we have known it in 90 minutes or so, the current
economic crisis will barely make you blink.
What crisis? Whose crisis?
Have some more popcorn, dear.
The financial crisis of 2008
was uncompromising in its destruction of reputations and
undiscriminating in its treatment of investors. Across the
globe, people have seen their life’s savings wiped out. Some of
America’s wealthiest socialites are facing ruin.
But, honestly, did anybody
really believe that growth was limitless? Have they all
forgotten what’s been said a million times: “If it looks too
good to be true, it probably is!”
Nobody listened.
Now they do, gnashing their
teeth and tearing their hair.
The current financial crisis
has driven home the point that higher, further, faster cannot be
the inherent purpose of growth. Growth that is purely
materialist will hit the wall. Only growth that is sustainable,
based on values and ethics, can meet the challenges of the
present and the future.
The Africa convention of the
Institute of Brewing & Distilling (1 March to 6 March 2009) is
devoted to the issue of sustainable development.
A wise and timely choice.
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