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Posted January 2009

I have seen the world end. Ten times, twenty times. At least. I have seen New York being flooded, the globe freezing over, Europe turned into a desert and fire raining from the skies.  

It was moving each time. And noisy too. A lot of wrooms, ka-booms, bangs. Afterwards my husband and I used to go for a beer.

If you have survived killer viruses, alien monsters, and undead-zombies, all out to destroy the world as we have known it in 90 minutes or so, the current economic crisis will barely make you blink.

What crisis? Whose crisis? Have some more popcorn, dear.

The financial crisis of 2008 was uncompromising in its destruction of reputations and undiscriminating in its treatment of investors. Across the globe, people have seen their life’s savings wiped out. Some of America’s wealthiest socialites are facing ruin.

But, honestly, did anybody really believe that growth was limitless? Have they all forgotten what’s been said a million times: “If it looks too good to be true, it probably is!”

Nobody listened.

Now they do, gnashing their teeth and tearing their hair.

The current financial crisis has driven home the point that higher, further, faster cannot be the inherent purpose of growth. Growth that is purely materialist will hit the wall. Only growth that is sustainable, based on values and ethics, can meet the challenges of the present and the future.

The Africa convention of the Institute of Brewing & Distilling (1 March to 6 March 2009) is devoted to the issue of sustainable development.

A wise and timely choice.

 

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